Getting Your Business Online

It is now more important than ever to ensure your business has an online presence, but what are some sure-fire ways to carve out your own online footprint? We’ll be highlighting some key areas to that will help get your enterprise the digital platform it deserves.

Website

Creating a website can be daunting. Most budding entrepreneurs don’t have access to large amounts of cash to throw at fancy web developers or possess the coding knowledge to create a sleek and stylish page on their own.

Don’t fret! There are plenty of options to help you create a clean and cool web page for a relatively low cost (and sometimes, even free). Sites like Wordpress, Squarespace and Wix provide users with the opportunity to create budget, customisable websites without the need for any coding skills. Using these type of companies can help you stand out against others in your sector by providing you with a modern-looking site and giving you the support to maintain it.

Most of these companies provide you with security, backups, software updates and online guides, making your venture in to the online world that little bit more relaxing

Social Media

Whether you like it or not, social media has become a part of many of our daily routines. Whether you find yourself scrolling through Instagram on the bus to work, or checking in with your relatives on Facebook, social media is prevalent in our society.

Getting online and creating a page for your business can help you keep in touch with customers, advertise your products or services and help to give a personality to your enterprise. Each social media site is different, so be sure to swot up on the do’s and don’ts before you indulge; there are tonnes of examples of companies failing to get their tone right and not running their sites effectively.

See below for some handy tips and hints from digital marketers on how to create an effective social media page for your business.

Google

With 3.5bn searches per day, its not hard to see why listing your business on Google can help you gain some exposure. Google’s Google My Business feature allows owners to register their business, providing further detail like address, opening times and pictures, to help potential customers find more info on your enterprise. This function also provides customers with the ability to post a quick review of your business, assigning you a rating out of five stars and leaving space to detail their experience should they wish.

Say, for example, you run a butcher shop. If someone was looking to find butchers in Durham city, they would type “Durham city butchers” and a list of options would be provided to them, detailing location, opening hours and how well they’re rated.

This service that Google provides also gives you the opportunity to access bite-sized lessons on marketing and the ability to get help from experts in their online community.

Ensuring you have a presence on Google can help new customers find you, instead of your competition.

Gone are the days where you need to be tech god to create an online presence. Getting your business online is becoming easier, less time intensive and helps you compete in an ever-growing marketplace. An online presence can be what separates you from a competitor, giving you an advantage and helping you grow your business even further!

While you’re here, why not check out another on of our business-focused posts? Click here to learn how fibre broadband can help your business!

Tackling Cyber Bullying

“Cyber bullying (n.) – The act of harassing someone online by sending or posting mean messages, usually anonymous”

In past blogs we’ve delved in to the world of cyber security, looking at keeping your passwords complex, dodging spam and hiding your identity online. However, one of the most important things we need to keep safe online is our children. Kids are more exposed on the internet than ever, and the process of keeping them safe online isn’t just limited to monitoring the sites they visit and how long they spend in front of a screen every day. An important part of keeping your child safe online is through teaching them how to deal with potential cyber bullies.

Cyber bullying has become more and more prevalent in the last few years, with kids becoming more active on social media sites like Twitter and Instagram. Whilst these websites are a great source of enjoyment for youngsters, having a public profile means that anyone around the world can contact your kids and easily set up an anonymous account to mask their identity. With this level of exposure online, it’s understandable for parents to be wary about their kids’ online presence. 70% of young people have reportedly been victims of cyber bullying and 56% claimed to have witnessed someone being cyber bullied, with 42% of children claiming they have felt insecure online at some point. This has, understandably led 85% of parents not believing their children are fully safe online.

cyber bullying facebook — Facebook logos on a keypad

When many people think of cyber-bullying, they tend to think of just abusive messages; however bullying can exist in many mediums online;

Sharing of inappropriate images or videos
Sharing of embarrassing images or videos
Creating a page or account with the purpose of harassing someone
Revealing someone’s personal information i.e. address or phone number
Sending viruses

With that being said, we have some handy tips to pass on to your kids to make sure they’re prepared to deal with potential cyber bullies.

Block

Should your child find themselves on the receiving end of cyber-bullying from another user, they should always block them. A blocking function is available on all social media sites and allows you to stop specific users from messaging, tagging and interacting with them any way on that specific platform. That user will then be placed on your “block list”, where you can view who you have blocked and decide to unblock them at some point in the future if you feel this course of action is necessary. On most sites, when blocking a person, you’re presented with the option to report them, leading on to our next tip…

Report

Any time your child feels bullied, attacked or harassed online, they should always be encouraged to report the bully’s actions to the website. All social media sites have a method of reporting a person to administrators, with many having provisions in place to specifically report cyber bullying. In situations where interactions are more serious, it’s recommended to screenshot the interactions and file a report with the police. Threatening behaviour can be classed as a criminal offence in the UK and may even be against the 1997 Harassment Act. As posts and messages on social media can sometimes be deleted, it is important to provide evidence to the relevant authorities when reporting such crimes.

Lock it down

All social media sites have the ability for the user to restrict what other users can see. Instagram and Twitter, for example, allow a user to be “private” and require the account’s owner to accept requests from other users to view their content. Facebook allows users to hide their profile from non-friends searching for them and restrict their posts to certain groups of people they have as friends. To take this one step further, even though sharing posts and photos is encourage on these sites, it’s not required!

Take a step back

It’s important to remember that there’s a big beautiful world away from a device screen! If your child is showing signs of anxiety, stress or depression from their exchanges online, try and get them to concentre on something other than their social media presence.

Watching a film together, assigning chores or taking the dog for a walk can be a great way to change your child’s mood and get their mind away from the online world. This might not solve the problem of cyber-bullies, but it can help alleviate anxiety the online world can cause at times.

We’ve included some links below with more information on what cyber bullying is and how to deal with it.

Bullying and Harassment – Durham County Council

(Statistics from www.nobullying.com)