It is now more important than ever to ensure your business has an online presence, but what are some sure-fire ways to carve out your own online footprint? We’ll be highlighting some key areas to that will help get your enterprise the digital platform it deserves.
Website
Creating a website can be daunting. Most budding entrepreneurs don’t have access to large amounts of cash to throw at fancy web developers or possess the coding knowledge to create a sleek and stylish page on their own.
Don’t fret! There are plenty of options to help you create a clean and cool web page for a relatively low cost (and sometimes, even free). Sites like Wordpress, Squarespace and Wix provide users with the opportunity to create budget, customisable websites without the need for any coding skills. Using these type of companies can help you stand out against others in your sector by providing you with a modern-looking site and giving you the support to maintain it.
Most of these companies provide you with security, backups, software updates and online guides, making your venture in to the online world that little bit more relaxing
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Social Media
Whether you like it or not, social media has become a part of many of our daily routines. Whether you find yourself scrolling through Instagram on the bus to work, or checking in with your relatives on Facebook, social media is prevalent in our society.
Getting online and creating a page for your business can help you keep in touch with customers, advertise your products or services and help to give a personality to your enterprise. Each social media site is different, so be sure to swot up on the do’s and don’ts before you indulge; there are tonnes of examples of companies failing to get their tone right and not running their sites effectively.
See below for some handy tips and hints from digital marketers on how to create an effective social media page for your business.
With 3.5bn searches per day, its not hard to see why listing your business on Google can help you gain some exposure. Google’s Google My Business feature allows owners to register their business, providing further detail like address, opening times and pictures, to help potential customers find more info on your enterprise. This function also provides customers with the ability to post a quick review of your business, assigning you a rating out of five stars and leaving space to detail their experience should they wish.
Say, for example, you run a butcher shop. If someone was looking to find butchers in Durham city, they would type “Durham city butchers” and a list of options would be provided to them, detailing location, opening hours and how well they’re rated.
This service that Google provides also gives you the opportunity to access bite-sized lessons on marketing and the ability to get help from experts in their online community.
Ensuring you have a presence on Google can help new customers find you, instead of your competition.
Gone are the days where you need to be tech god to create an online presence. Getting your business online is becoming easier, less time intensive and helps you compete in an ever-growing marketplace. An online presence can be what separates you from a competitor, giving you an advantage and helping you grow your business even further!
While you’re here, why not check out another on of our business-focused posts? Click here to learn how fibre broadband can help your business!